Wednesday, October 15, 2014

Muzzy!

Hi there,

Any fan of the 90's pop-culture, or general hilarious videos is aware of the painfully awkward commercial for Muzzy. Muzzy is a the worlds #1 video language assistance course for children. Below you'll find the original infomercial from 1996.



If you can look past the overall cheese factor within the commercial you'll notice that the program uses animated characters to teach language. While this technique featured primitive animation, it engaged children and gave them a fresh perspective with learning the language. An example of the simple animation is below.


Flash forward to the 21st century and the people at Muzzy have released a new and updated version of their service. The new muzzy features computer animated graphics and catapults the brand into the millennium of advanced technology.


In my personal opinion the new version of Muzzy looks awkward and poorly put together. I prefer the hand drawn animation of the past and think that it is much more fitting of the company.  I'm curious to see how this new adaption and version of the brand have affected sales for the company.

What do you think of this update?

Until next time,

Alex

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