Saturday, December 10, 2011

"The Man Who Had Never Been to the Cinema"

Making your advertisement stand out among the clutter of others is becoming more and more of a difficult task in the advertising world today. I personally am surprised more companies haven't used animation to relay their message or promote their product. If done correctly, it can yield beautiful results that stand out from the crowd and really make its point to the viewers.
That is exactly what Telecine, a suite of cable movie channels in Brazil, did in their advertisement below.

By using five different directors (Eduardo Tosto, Greco Bernardi, Luiz Maggessi, Marcelo MourĂ£o,Papito, Victor Seabra, Filippo Johansson), who each brought their own technique to the project, Telecine and Beeld Motion express to their viewers the importance of watching movies, either by going to the movie theater or staying in to watch them with those that you love.

I think this is a beautiful piece that is very well constructed. The mixture of different techniques used in "The Man Who Had Never Been to the Cinema" was very effective and I definitely see the movies in a different light now.

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