I was browsing some football related animations, and I came across a Videohive After Effects template that was designed to be an easy download allowing anyone to update the text on the animation to personalize the animation to their specific needs. Videohive is a website that is powered by Envato, and they do a lot of templates like this for anyone interested in looking at their downloads.
This specific template I saw was created to be an animation used to introduce a high school foootball team. They used particles of grass blades flying up from the text falling down onto it on a football field, and it is a pretty impressive animation. It's easy to see why someone would want to download it instead of spending so much time creating something themselves, particularly if they were less After Effects-savvy.
Other project files and templates by Videohive can be found here.
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