Thursday, February 11, 2016

The Power of Motion Graphics

A newer design element that we use to display information and often times numerical statistics is infographics. It is a completely different way to view and digest information. This takes another step when they are crafted with motion and audio. I also notice that is type of motion graphics is used for informing communication of social causes and uses a lot of pictogram icons.

This is a very basic motion infographic that tells a story with a purpose in a very understandable way. The effects applied to the text and masked shapes may seem novice, but are something very valuable to learn how to do. For an upcoming project I may look into doing something like this.

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