Friday, February 21, 2014

"The Look of Saul Bass: Title Designer"

Saul Bass is a major influence on the rise of title sequences for feature films. As a graphic designer and a filmmaker heis best known for his title sequences, film posters and corporate logos. He made title sequences for Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. His sequences started a trend and moved title sequences in a new direction.

"He did something very simple very graphic very modern. And he did that with very economical means."

"To set up a context. To take you from the time when you're getting your popcorn to to bring you to the place where you need to be to follow this story to put you in that context."

"People kind of woke up and said, hey the main title sequence can be a vehicle by which he artist may express himself...he did something that was graphically innovative."

File:Saul Bass.jpg

His simplicity, but very telling and purposeful titles re invented another aspect to the entire art of storytelling.

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