Thursday, October 8, 2015

Honda Stop Motion Ad

This is a fantastic stop-motion ad that caught my eye. Stop-motion animation artist PES created this Honda ad, which features thousands of hand-drawn illustrations of the brand's cars and motorcycles. To produce this ad, designers had to hold pieces of paper up to the camera and constantly change the camera of the angle to create the motion. PES even received a 2013 Academy Award nomination for Best Short Film (Animated) for "Fresh Guacamole," which showed avocado dip being made with green clay and dice.

I really love this ad because of how creative and well put together it is. I like how the ad goes through many Honda models and has a different location/story for each. The sound effects also really add to the ad, it ties the whole thing together. I think more companies should make ads like this because it is unique and really catches the viewer's eye and attention.

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