Monday, April 16, 2012

Tupac Resurrected!

At the Coachella festival last night Dr. Dre and Snoop Dogg brought out several guests during their set, including the long been deceased Tupac Shakur.

More than 100,000 fans witnessed the “return of Tupac” as a hologram performing on stage with hip-hop music legends Dr. Dre and Snoop Dogg, made by advanced projection technology from AV Concepts. The production followed months of collaborative planning between Dr. Dre’s production company and AV Concepts’ creative and technical experts to design and engineer the special effect.

“This show was by far one of the most exciting yet challenging projects we have ever worked on,” said Nick Smith, president of AV Concepts. “A highly choreographed, live, outdoor holographic production of this magnitude with hundreds of thousands of people watching gave us the added incentive, and pressure, to deliver.

AV Concepts utilized Eyeliner display technology along with a custom rigging and mechanical solution to deliver the perceived 3-dimensional life-sized holographic illusion. AV Concepts partnered closely with Digital Domain Productions to shoot videos and deliver the life-like imagery.

AV Concepts’ success in Coachella comes on the heels of projection mapping projects for Chris Brown at the Grammy’s and the American Music Awards. These events utilized AV Concepts’ proprietary Liquid Scenic server to deliver uncompressed HD video, which can be projected as holograms in an entertainment setting or as 3-D imagery on building exteriors, interior walls, stage sets and other structures.

2pac Coachella 2012 (Tupac Hologram & Snoop Dogg Performance HD) from jimmyztv on Vimeo.

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