Saturday, February 4, 2012

Super Bowl Commercials

Since it is Super Bowl weekend and many people love watching the commercials, I thought I'd post a few new ones (that have "leaked" or been released already by the company) and old ones! Over the past two decades, graphics and animation have visually changed but the principle + usage of them have stayed the same = enhancing and improving the aesthetics of said commercials.

I have included three different commercials (1992 7-Up and 2012 Chevy are said to be Super Bowl commercials ... 1993 Chevy was only one I thought was useful). They are are not necessarily the best commercials, but I chose them because I thought there were some good(ish) examples in them!

Diet 7-Up 1992 = this Super Bowl commercial is completely created on vectors, shapes, and motion graphics. From the animated circle men, 7-Up liquid flowing, and human hand movement in the end, the whole commercial is created or enhanced by the industry-leading software (at that time). Watch it on YouTube

Chevy 1993 -- these graphics are very subtle and simple ... I had to watch this a few times to notice the actual graphic changes / After Effects (or a other program). I might be seeing it wrong, and all the supposed graphics are just simple non-linear edits. Watch it on YouTube

Chevy 2012 -- 20 years after the shown 7-Up commercial, graphics and animation editing technology have improved. Now we can ultimately create a whole new 3D, interactive, and unique world. This "2012 Mayan Apocalypse" world is most likely created via After Effects or other 3D video creation program. Unfortunately there was no "behind the scenes" or "making of" videos yet, but I would assume that they had the humans and Chevy vehicles in front of a green screen for x number of takes and then keyed in the fiery, hell, disheveled scene. Watch it on YouTube

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