I was playing around with a number of basic After Affects tutorials the other day when I came across one for kinetic typography. Kinetic typography is when animation is used to express ideas and emotion via text. Above is an outstanding example. It's eye-catching and entertaining.
Adding movable text to something that's usually static is a great way of capturing attention--especially when the message or topic it might be somewhat boring or standard otherwise. It's a fun way to potentially introduce something... Or someone. All of a sudden I've got this great idea for a "welcome to my personal website" type video. How impressive would that "hello" be?
Here is basic tutorial I think a lot can be learned from:
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