John Maeda

John Maeda is a designer and computer scientist that has done a lot of work that brings together the fields of design and technology. Originally, John Maeda was a software engineer student, but today he holds the titles of graphic designer, visual artist, author, computer scientist, and he is currently the president of Rhode Island School of Design.

Next to all of the other things Maeda has done, he is also largely known as a founding voice for "simplicity" in the digital age. Maeda's book, The Laws of Simplicity, guides its readers to simplicity in business, design, and life; he offers ten laws and three keys to simplicity in the book. Since John Maeda is very involved within the two fields of art and technology, things can get extremely complicated, therefore he needs simplicity to create order. In this video, John Maeda talks about getting back down to simplicity.

The following link provides the ten laws and three keys of simplicity Maeda talks about in his book.

http://divergentmba.wordpress.com/2010/05/03/the-laws-of-simplicity-john-maeda/

While many see technology and art as two very different things, John Maeda is able to exceptionally work with both. As a designer and a software engineer, Maeda explains his software can be artistic in this short video.