Monday, October 24, 2011

Motion + Design: "What is Motion Design?"

Earlier today I was on the motiongrapher website and I saw a post titled Motion Plus Design: "What is Motion Design?". It is honestly one of the coolest videos I have ever seen! This video was created by a group called Motion + Design. This video was created because although motion design is everywhere from billboards to TV screens, there is no place solely dedicated to celebrating the achievements that have been accomplished in this field.

The creators of Motion + Design are Paola Boileau & Kook Ewo. Motion + Design breaks down its vision in three steps. First this organization aims to open the world of motion design to the public through free entry. The centre will be located in Paris in order to encourage large amounts of visitors. The second reason for the creation of this center is to bring a wide variety of patrons together from the curious student to the professional artist. Motion + Design wants to feature either a specific artist, production team, or theme. These works will be viewable through a monthly mini-documentary that will play on a loop on a large screen or by using one of the available iPads at the centre. Finally, the centre's main aim is to promote young artists who come from diverse areas and movements of the world of design.

Here is the video:

I really love it because it features a lot of the title sequences we have watched in class, such as Seven, but it also tracks motion design back to its roots with films such as the "The Cabinet of Dr. Caligari." Besides film this video also demonstrates the accomplishments of motion design in television with mainstream networks such as CBS and NBC.

No comments :

Post a Comment